Business Lawyers Network - Newton **Signup**

Date: April 24, 2012 at 4:00pm

Topic: "The Business Niche Matrix for Law Firms”

Speaker: Scott R. Loring, Principal of Cooperative Coaching and Mediation

Place: Office of Robert Geurden, 160 Gould Street, Ste 320, Needham, MA (Map)

Goals

✓ Increase profits by focusing on clients that are most profitable to your law practice

✓ Make marketing efforts more productive and cost-effective

✓ Develop an accurate and focused business mission

Description

80% of your law firm’s profits come from just 20% of your clients. How well do you know that 20%, your ideal client? How are you marketing and developing the strengths of your law practice to maximize profits?

In this workshop, you’ll walk through the steps of CCM’s Business Niche Matrix to accurately identify and analyze your ideal client. By evaluating how your clients relate to your business in three dimensions you’ll be able to better focus your marketing efforts, to expand clientele and build greater profitability.

Outcomes

✓ Understand the make-up of your “ideal customer” – the 20% of clients that provide 80% of your profits

✓ Diagnose and determine possible treatments for your less profitable clients

✓ Discover the commonalities among your “ideal customers” to create an accurate profile of your business

Leave the office at 3 pm, join us for a stimulating presentation and conversation, followed by wine and refreshments.

About the Speaker

Scott Loring is an Executive Coach, Mediator and Negotiation consultant. With over 20 years of experience in business and sales management, Scott brings the transformational principles of coaching to business owners and entrepreneurs. Scott has particular expertise assisting family and other closely-held businesses to increase focus, improve collaboration, and increase profitability.

Scott’s success as a coach is based on his ability to help clients achieve clarity with intuition, deep listening and a direct, supportive communication style.

Assisting businesses in a variety of stages from long established companies to start-ups, Scott’s clients include leaders throughout New England in industries including manufacturing, legal, healthcare, and financial services.

Scott is a Certified Professional Coactive Coach (CPCC) and a graduate of the country’s premier coaching school, the Coaches Training Institute (CTI) and the Executive Coaching Institute (ECI). He holds a Certificate in Relationship Coaching to better work with teams and relationships in business and has received training from The Center for Right Relationship (CRR).

Scott has also received mediation training through the Harvard University Program on Negotiation (PON) as well as Mediation Works Inc. (MWI) where he serves on the board of court mediators. Scott is proficient in Non-Violent Communication (NVC), a communication model developed by Marshall Rosenberg.

About BLN

Business Lawyers Network (BLN) is comprised of lawyers concentrating in complementary disciplines such as corporate, securities, commercial contracts, government contracts, secured lending, taxes, litigation, import/export, immigration, real estate, environmental, patents, trademarks, licensing, etc. Non-lawyer business professionals are also welcome, but the topic and focus of discussion will be on lawyers and the legal profession.

**Thanks to Robert Geurden, Jeremy Poock, and all members of the BLN Steering Committee, for organizing and hosting this meeting!

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